Your Brand and Branding is the Face of your Business to the World
You cannot brand your business or product if you do not have guidelines, marketing strategies, and advertising materials. While guidelines and strategies are mostly non-graphical subjects but the latter gets important feeds from those two to generate a stunning customer impact.
What colors should or should not your business use? Is your logo sizable and follows the artistic, business, media, and audience guidance? Even Starbucks, Walmart, and Apple have redesigned their outstanding logos for these reasons. Branding is not a personal preference that one may or may not like, but science, experience, and guidance.
Is your website out of service a few times a year? Do you have difficulties updating and backing it up? Can you even find it in search engines? How does it look on different social media? In general, a business website is a website that shows who you and your business are, it is not a blog or several linked pages that breaks and can not be found!
With the rise of multimedia specifically video, this is a great tool to promote your business or product to the world. We usually suggest businesses have one video as a business introduction and one video for each product / service to run as a campaign. If created rightfully, it can have a great influence on the viewer in a few seconds.