Knowledge

Over the past 30 years, media has evolved, much like a mathematical graph, from the traditional content-based “1->n” model to more complex forms, each with its own characteristics. In the past, a single piece of content, like an ad or news story, could reach almost everyone.

In the digital age, a business’s online presence is tied to its website. Before 2000, web development required manual HTML coding until tools like Dreamweaver emerged, followed by major CMS platforms like Drupal, WordPress, Joomla, and Magento, which revolutionized web creation. Over time, simpler platforms like Squarespace, Wix, and Shopify entered the market.

The shift from traditional media and advertising to the .com era was challenging, as was the transition to social media. Now, we stand on the brink of yet another transformation: AI-driven media.