The shift from traditional media and advertising to the .com era was challenging, as was the transition to social media. Now, we stand on the brink of yet another transformation: AI-driven media.
The image below illustrates the Media Effectiveness in the Buying Cycle. Notably, word-of-mouth remains the most powerful influencer, followed closely by Google’s products, which capitalize on user-driven demand. This chart serves as a valuable reference for marketing and advertising strategies.
The most effective advertising is one that becomes word-of-mouth, which is why major brands increasingly turn their campaigns into art forms, carefully crafted for diverse media audiences. For businesses to thrive, they must distinguish themselves from the competition in creative, bold ways.
This is why emerging technologies like 3D and AI are crucial—they offer far greater potential than outdated mediums like static text and images, delivering immersive and dynamic experiences that resonate more deeply with audiences.
What is in your mind?
